Content marketing & SEO is an essential part of any website. It should be noted that content marketing is a powerful force, which will help you reach your audience and make it bigger and bigger. If you want your website to be popular, to be spread among as many people as possible, then you should get your content marketing to work properly. But how to do that? Any good content marketer, who wants to reach heights, must use the right tools.
Today, more than 3.5 billion searches happen each day. This statistics can show why the big content marketers strive to find the best content strategies possible.
Let’s Take a Closer Look at 4 Best Content Marketing Tools
Of course, let’s first of all talk about the Google Keyword Planner tool. It is merely associated with PPC and SEO. The Google keyword planner has three main features that are useful for content marketers.
- Search for new keywords and ad group ideas
Due to this feature, the content marketer will be able to generate content ideas. It works in a following way – you enter a word in the search bar, and the tool generates new keywords from the search. From the new keywords, you can find content ideas that match the keywords you entered.
- Search volume for a list of keywords
The next feature will allow the content marketer to examine the popularity of the keyword. Specifically, you can find out about the statistics, like average monthly searches, etc.
- Multiply keyword list to get new keyword ideas
This feature will help you to create new keyword combinations. You are enabled to enter the keywords into different columns and discover new keyword combinations, which you can use in the future.
Squirrly is a WordPress SEO plugin, which helps you do keyword research right in your post editor. This tool not only lets you optimize content, but also lets you measure the success of the optimized content.content. Squirrly has many tools or features on its dashboard; however, one of them is the most useful for boosting content marketing. It is called Keyword Research Tool.
This tool will help you find the most relevant keywords for any of your articles. It also finds keywords used by your competition based on the specific keyword you entered. Due to those keywords, you will have a chance to make a winning content.
Keywordtool.io is a free tool for finding the words that people mostly search for on Google. It works like this; it uses Google’s Autocomplete to provide users with great keyword ideas. It generates almost 750 long-tail keyword suggestions. This tool works with 83 languages. Moreover, Keywordtool.io allows users to export the keyword data to a spreadsheet, where after this they can examine and categorize the same.
Google Trends is another important tool, which will help any content marketer. It will show the popularity of a given search-term during a certain time. It can also show how often and from where the internet users search for this or that keyword. If you use this tool, you will stay ahead in each keyword research. Google Trends has several search-related features, which can be useful for content marketers. Here they are:
- Trending searches
- Trending on YouTube
- Top Charts
- Google Correlate
The features work like this, you first do a keyword research on Keyword Planner and then, you run the keyword through Google Trends, in order to see if it is increasing in popularity or not.
So, if you want to be trendy, try to use these content marketing tools.
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